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     THE IMPACT OF MEDIA ON OUR ATTITUDES

Introduction:

             The mass media, since being invented, have experienced many improvements, undergone numerous in variety from television, radio, newspaper to the internet. People watch televisions every day, read newspapers every hour, therefore, it goes without saying that mass media has the capability to affect their mind. The mass media, including TV, radio, newspaper play a very important role in our modern life. They have changed our life very much. It is not disgusting to say that they have a great influence in shaping people’s ideas, both for the better and the worse. The mass media affects people’s fashion. Simply take a glance at the way you dress right now, it was probably something you have picked up over the internet or magazines. What we are wearing may look similar to what famous actors or singers have worn recently. And all of the things we often to is to imitate the models appear every day in fashion shows.

             The media builds up our knowledge about social issues and have significant influence on our attitude towards the problems. Every day there are several events broadcasted and analyzed on television and radio. We cannot deny that the mass media have a great contribution to shaping our ways of thinking. It is obvious that the mass media also play an important role in our attitude to life. In this assignment, I have considered a number of very compelling aspects of this topic: what impact do media have on children? And how can parents and others influence these media effects on children?

What is media?

               Media is a tool used to convey mass communication to a larger audience or market. Up until the 20th century the main source of information were TV, Radio, Magazine, Newspaper and lately the internet. These mass media plays a big role in our life.

How it affects us:

              There are still so many people that will insist that the images on TV and works and picture in Newspaper are not responsible for the problems of the society. The media is a good source of information and entertainment. In this first section I will talk about how the media affect our awareness, knowledge, attitude and behaviour. You will see the people turn to media learn about Moral Values and interpersonal relationship from the media.

             A medium give us an opinion of various cultures, religious and believes. These help us to identify ourselves and others. It shows that how people live, what they believe in and describe the society. Most television viewer considers Arabs as terrorist because of the way they are portrait in the news. Heavy usage of this image may result in the cultivation of opinion. News that we get from certain media contradict the real society. You have to actually understand their religion and believe in order to make a statement about the person or the society.

How the media affect our attitude and behaviour:

                  The media have a great effect on the society and in our life experience. We sometimes try to apply these concepts to our everyday life. Teenagers like to watch TV shows about Love, Fashion, Relationship, violence, many other things. On the other hand older people watch things about Food, Health, Exercises and news from the world. This affect everyone behaviours at that particular time. Media can be a great source of wisdom and knowledge but we should realize its impact on our society, our family, our attitudes, our kids and our self. The media have a great effect on our society and in our attitudes, our kids and our self. The media have a great effect on the society and in our life experience. We sometimes try to apply these concepts to our daily life. Mass media as we know can give an effect to our education, environment or may be family life. Sometimes media can give a positive effect and sometimes it will give a negative effect to our life.

Influence of mass media:    

                 In the last 50 years the media influence has developed exponentially with the advance of technology, first there was telegraph, then the radio, the newspaper, magazine, television and now the internet. We live in society that depends on information and communication to keep moving in the right direction and do our daily activities like work, entertainment, attitudes, healthcare, education, personal relationships, travelling and anything else that we have to perform. Media is the means of support to the people in the world which shapes their attitude, opinion, and makes them to think before they start doing a particular work. The most beautiful is it helps the people to know about different religious, places, important things to do about the past and the future. Media is well and good enough as long as its valuable and influential information on society. The usage of media would depend upon each individual to carry out the maximum of what is good and moral to be performed out in the society.

Influence on children:

                   Initially, I want to speak about how media can give a big role to the children’s life. Many children watch between two and four hours of television per day. The presence of role models, how men and women, boys and girls are presented in the media, powerfully affects boys and girls their role in the world. In this case, media such as television has a bad effect to the children. Some people complain that children nowadays tend to be lazier and more violent. This is simply the result of bad programmes shown on T.V all time, incontrollable websites and even the carelessness of parents. To be free from their children, some people allow the children to surf the webs, without noticing that are plenty of disasters on Internet which the children have experienced to deal with. We cannot blame the children about what they do because actually they don’t know anything about it. In this regard the parents have a big responsibility to guide their children, and let them know about what program that they watch. The parents must have a big role to guide their children; their attitudes towards the media.

Influence on parents:

                   Next I would like to consider the impact of the media on parents about parenting. Parents are an important audience for children’s media. The media plays a role in providing information and support to parents about child-rearing. We already know that there is an explosion of information and advice about child-rearing in the mass media. In every category of mass media, from books and magazines, television and the internet, message about child-rearing are being directed to parents to an extraordinary level. Yet, little attention is given to the quantity or quality of those messages.

Influence on youth:

                  How do the media influence young people in today’s society? Our society still seems confused about what to about young people. it seems to be gripped with a fear of youth. We blame them for much of society’s harms like crime, damage, drugs, drinks, sex, and teenage pregnancy the list goes on. But if these theories are true, where do these rebellious attitudes come from? The obvious answer would be from the upbringing of children, but in my opinion the media also plays a substantial role in the attitudes, behaviour and physical aspects of youth today, in particularly that of young women. Media strongly affects youth culture. The media executives are quick to defend their role in youth violence and harassment while selling millions of dollars in advertisements focused on youth. TV producers, network executives, motion picture companies and others in media deny any impact of their programs on the attitudes and actions of youth. People, especially teenagers, always have an idol and they tend to follow what their idols do and say no matter these things are good or bad.

Positive and negative influences in young people:

                 Young people are in a stage of life where they want to be accepted by their peers, they want to be loved and be successful. The media creates the ideal image of a beautiful men and women and tells them the characteristics of a successful person. If there is a sport that is getting a lot of attention by the media and gains popularity among your friends and society, you will more likely want to practice the sport and be cool with all your friends. The result is that you will have fun with your friends and be healthier because of the exercise you are doing.

               Media is one of the successful instruments to enrich our children, youth and parents to become successful one. It shapes our attitudes towards our better life. However a negative influence in teenagers is the use of cigars by celebrity movie stars, the constant exposure of sex images, the excessive images of violence and exposure to thousands of junk food ads.

               Another negative influence in teenagers that has grown over the last years is anoxia and obesity. There are millions of adolescents fighting obesity. And they are exposed thousands of advertisements of junk food, and they are told that they become thin and wealthy. I believe that mass media is one of the main source considered of immorality such as drugs, drinking, pre-marital sex and adultery are of acceptance today. Media shows us these things. Exposes us to them. And we are all thinking “if they are doing it, why can’t we?” It is implanted in our mind that these things are normal.

                   Also more women are obsessive with losing weight even when they are not overweight; there are many women that they want to look the super models and thin celebrities, so they engage in eating disorder food which leads to severe health issues and even death.

Conclusion:       

                   We should not take media as negative sources of impact. Not only media but everything has good and bad influence. It is up to person’s catching ability. It is also depend on person’s mind and thinking. If a person is a positive receiver the person will receive it positively. And other way is government must take initiative to publish and broadcast a pure and good channel. Every day people are surrounded by opinion and I enjoy that because they can formulate a more informed opinion based on what come across their way.

                  In conclusion, we have absolutely no control over the media. Firstly, the mass media is expanding our understanding about environment. There are a number of environmental programs on television every week provides numerous viewers with explanation of what environment is and how important it is. Earth talk today program is an example which enables us to expand our knowledge about hot environmental issues by interviewing experts. Hardly have we watched these informative news and we comprehend the reasons why we need to protect the air, water and land on the earth.

 

Reference:    

www.yaleruddcenter.org

www.ask.com

korirko.habpages.com

 

      

 

    

Kolkata : Former India captain Sourav Ganguly Friday expressed surprise over the recall of stylish batsman Yuvraj Singh to the India squad for the upcoming World T20 championship in Sri Lanka. He was also dismayed by selectors’ failure to inject new blood in the team.

“I am surprised at his (Yuvraj) selection. I don’t know how good a shape he is in at the moment. But if he is fit to play, it’s always more than a gain for India,” said Ganguly on the sidelines of a promotional event here.

“I just wish he physically stays well. He has recovered, which is the best thing that can happen, but it has not been a long time and I wish and pray he sustains,” he said.

Read Also :  Yuvraj returns for T20 World Cup, Harbhajan recalled

The former left-hander opener was critical of the Krishnamachari Srikkanth-led selection committee for retaining almost the same squad for the two Test match series against New Zealand, which has lost eight overseas Tests in a row.

“It’s really surprising to see more or less the same squad even after eight consecutive defeats. There are hardly any changes when this series offered the best time to have a look at the reserves. The selectors can only have an answer to their logic,” said Ganguly.

He also had words of advice for beleaguered batsman Rohit Sharma who was dropped from the squad. “Talent and ability is very much there in Rohit. What he needs to do now is just keep his cool, go back to domestic cricket, get some runs there and come back fresh.”

Ganguly also hoped the selectors ensured a “dignified farewell” for veteran V.V.S. Laxman.

“It’s great to see Balaji being back again. I still don’t forget the series against Pakistan back in 2004 where he was absolutely brilliant. Hope he delivers again,” said Ganguly on the selectors reposing faith in Laxmipathy Balaji, who has made a surprise comeback to the team.

http://news.worldsnap.com/sports/cricket/sourav-ganguly-surprised-at-yuvrajs-recall-137742.html

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